Generative AI (Generic Artificial Intelligence, or GAI) is an emerging form of artificial intelligence (AI), capable of creating text, images and music – potentially revolutionizing the education technology (edtech) market in its entirety. Although still under development, Generative AI may revolutionize education technology (edtech). One of the most impressive applications of generative AI in education technology is personalized learning. Generative AI can be leveraged to tailor learning experiences based on each student’s individual needs and learning styles – for instance creating tailored practice problems, quizzes and feedback mechanisms using AI.

Generative AI offers another exciting application in education technology: creating engaging and interactive learning content. Generative AI can create virtual environments, simulations, or games that help students study more efficiently – for instance creating virtual science labs where students can conduct experiments without risk.

According to analysts at TechMarketReports, The Generative AI in Edtech Market is projected to reach a valuation of USD 5261 Mn by 2032 at a CAGR of 40.5%, from USD 191 Mn in 2022.

In this blog, we identify some of the key and prominent vendors in the market.

Key vendors

Here are some brief details about the companies you mentioned:

1. Microsoft Corporation: As one of the premier developers of personal-computer software systems and applications, Microsoft is also an established publisher of books and multimedia titles as well as hybrid tablet computers, providing email services and selling e-gaming systems and computer peripherals.
2. Google LLC: Google LLC is an American multinational technology company focused on artificial intelligence, online advertising, search engine technology, cloud computing, computer software development, quantum computing, e-commerce and consumer electronics.
3. Cognii Inc.: Cognii provides assessment technology to evaluate essay-type answers on online learning platforms, using natural language processing technology to assist students with self-learning as well as providing customized feedback that engages learners in active learning processes and helps enhance knowledge retention.
4. Knewton: Knewton is an adaptive learning company which has created a platform to personalize educational content as well as courseware focused on science, technology, engineering and mathematics subjects for higher education courses.
5. Blackboard: Blackboard provides search and advertising services over the internet, as well as platforms/operating systems/enterprise hardware products.
6. Metacog Inc.: Metacog is an edtech company that specializes in data analytics for educational content, specifically digital educational materials. Their technology helps understand how students engage with and benefit from these materials.
7. Duolingo: Duolingo is an online language-learning platform with both an interactive website and app for language instruction, as well as a digital proficiency exam to test and assess your language knowledge.

Want to find out which other companies made the vendor list?

View Generative AI in Edtech Market By Technology (Adaptive Learning, Content Generation, Automated Grading, Personalized Tutoring, Virtual Simulations, and Others), By End-User (Students, Teachers, Administrators, Educational Institutions, and Others), By Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032