Geographic information system or GIS is a system designed for capturing, manipulating, analyzing, managing, and storing various types of geographical reference data. It can be also described as a combination of database technology, Statistical analysis of data, and digital data in the form of a map. A geographic information system can be used for visualization of data, decision-making, or problem-solving process.

A geographic information system is used for mapping a certain area. It is also used to identify the density of population in villages, cities, or countries. It also comes in a color-coded format which makes it easy to understand for end users. Geographic information system helps to determine geological features present in the area. It can also indicate residential areas in the floodway. GIS also can help to determine the number of property damages caused by flooding. A geographic information system is used for finding things in nearby locations. It provides information regarding the way of the road, traffic, speed, an alternate route. The geographic information system also helps to find differences in the map as it can compare previous and current map.

An increasing number of smart cities in developed as well as developing countries is expected to increase the adoption of geographical information system analytics. Integration of geographic information system with current technologies are being used for business intelligence. Increasing use of geographical information system in the transportation sector is another factor is expected to augment growth of the target market in the next 10 years.

However, geographic information system analytic is a high-cost software.  Errors occur in GIS as the shape of the earth is not perfectly round. It has a loss of relative resolution. These are factors that could affect the adoption of geographic information system analytic among end users.

By region, the geographic information system analytics market is categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. High demand for geographic information system analytics in countries US and Canada are resulting in its high adoption in North America. Increasing adoption of geographic information system for precision farming, highway and roadway management, forestry management, transportation planning. Growing construction sector in countries in Asia Pacific region is expected to increase demand for geographic information system analytics among end users. In addition, programs for smart city planning and other development programs are also factors anticipated to support growth of geographic information system analytics market in the Asia Pacific region. The market in Europe is anticipated to register lucrative growth in usage of geographic information system analytics over the forecast period.

By type, the geographic information system analytics market is categorized into hardware, software, and services. By application, the geographic information system analytics market is categorized into government & utilities and business.

Key players of the geographic information system analytics market include ESRI, Hexagon, Pitney Bowes, SuperMap, Bentley System, GE, GeoStar, and Zondy Crber.